Pre-Words For Media Anthropology

Media Anthropology is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media.

The anthropology of media is a fairly inter-disciplinary area, with a wide range of other influences. The theories used in the anthropology of media range from practice approaches, attributable to theorists such as Pierre Bourdieu, as well as discussions of the appropriation and adaptation of new technologies and practices. Theoretical approaches have also been picked up from visual anthropology and from film theory as well as from studies of ritual and performance studies (e.g. dance and theatre). Theoretical discussions have also been picked up from studies of consumption, audience reception in media studies, new media and network theories, theories of globalisation, theories of international civil society, and discussions of participatory communications, and governance  from development studies.

Source : Wikipedia